Images play an important role in communicating information on our websites. Before uploading an image, take a few moments to ensure it is optimized, accessible, and easy for users to understand.
Image Size
Use a recommended size of 1200 x 630 pixels whenever possible.
Crop images appropriately so important content is not cut off.
Avoid blurry, stretched, or low-quality images.
Title
Use a clear, descriptive title.
Titles should help identify the image in the content management system.
Example: Best Place to Work, Learn, Lead
File Name
Use descriptive file names.
Use lowercase letters and hyphens instead of spaces.
Avoid generic names such as image1.jpg or photo.png.
Example: best-place-to-work-learn-lead.png
Description
Provide a brief summary of the image.
Descriptions help organize and search for images within the website.
Example: Promotional graphic displaying the message "Best Place to Work, Learn, Lead" with icons representing workplace culture, learning, and leadership.
Alternative Text (Alt Text)
Describe the image and its purpose.
Consider what a person who cannot see the image needs to know.
Keep alt text concise and meaningful.
Do not start with "Image of" or "Picture of."
Example: Best Place to Work, Learn, Lead graphic with icons representing employee engagement, learning, and leadership.
Before Publishing Your Image
The image is 1200 x 630 pixels or appropriately sized.
